In The News

phillyburbs logoAugust 22, 2016 The Cost of Dying Is Steep for the Unprepared

The last thing grief-stricken people may think about when a loved one dies is the cost of the funeral.... "Most people don't know their legal rights, the full range of options or what you do and do not need to buy", said Rachel Zeldin. Read More

Philadelphia Inquirer Article on I'm Sorry to HearMarch 30, 2016 Philadelphia Funeral Homes Should Post Prices Online

Planning a funeral is extremely difficult, and not just because someone you love has died. The process is chaotic and time-consuming, and having many funeral homes stuck in the pre-Internet age doesn't help... Read more

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January 31, 2016 Philadelphia Media Network profits from digital incubator partnerships

PMN has hosted more than 20 start-ups in its Project Liberty Digital Incubator. By providing space, staff, and other resources to these start-ups, the media company benefits from the new products being developed. Read more

WHYY LogoOctober 21, 2015 Funeral Costs Vary In Philly But Prices Difficult To Compare

Determining the costs of funeral services can be really difficult in Philadelphia, according to a new survey from the Funeral Consumers Alliance and the Consumer Federation of America. Read More

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 October 19, 2015 Funeral for one: Why burial decisions still matter when you don't have kids

 "It's important for everyone to preplan, but especially people without children," said Rachel Zeldin, founder of I'm Sorry To Hear, which offers funeral planning tools and advice." Read More

Philly Mag Biz Philly LogoSeptember 22, 2015 $100,000 from AOL Founder Down to 8 Finalists

After more than 130 Philly companies applied, the quest for a $100,000 investment from one of the world’s best-known angel investors has narrowed to eight semi-finalists. Read more

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August 7, 2015 Philadelphia 'death cafes' argue it's time to bring death out of the closet

"I’d heard of these cafes that encourage people to come and have coffee and cake and talk about life and death, and I thought it was the greatest atmosphere to disarm people and give people a place to talk about it..." Read More

US News and World Reports Logo October 7, 2014 How to Handle Funeral Costs

"Shop around. One of the biggest financial pitfalls in funeral planning is simply choosing the nearest funeral home instead of comparison shopping, according to Rachel Zeldin, founder of funeral planning website" Read More

Close School of Entrepreneurship Logo August 5, 2014 I'm Sorry to Hear Welcomed Into Project Liberty Digital Incubator

Rachel Zeldin, founder of online funeral planning resource I’m Sorry to Hear, LLC, has found a new home at 801 Market Street in Project Liberty’s Digital Incubator....“It’s a great opportunity for exposure and integration,” Zeldin says. “IGM sees us as a way to improve some content on their sites." Read More

Project Liberty logo July 16, 2014 Project Liberty Welcomes 5th Class to Incubator

"Ben Franklin Technology Partners of Southeastern Pennsylvania announced the fifth startup company class of the Project Liberty Digital Incubator...The Project Liberty Digital Incubator is stimulating the establishment and growth of digital media startup companies in the Philadelphia region." Read More


 May 2014 AARP featured I'm Sorry to Hear in their May Bulletin titled, "Online Help to Plan Your Exit Strategy." Read more

Main Line Today logoMay 2014 Issue Entrepreneur Invasion on the Main Line

"Zeldin had no trouble commanding the audience with her presentation, which traced the site’s history from its genesis to its late-2012 launch and subsequent growth from a regional concern to one that offers services to people in 17 states." Read More

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 March 20, 2014 Lower Makefield Woman Establishes "" to Help with Funeral Planning

"Entrepreneur Rachel Zeldin knows how and has set up, I’m Sorry to to assist those who need help taking care of funeral arrangements." Read More

Huffington Post Logo - I'm Sorry to Hear is an invaluable resource in funeral planningFebruary 21, 2014 Giving Yourself a Basic Education in Funeral Planning Now

 "This is an invaluable resource for comparing the offerings of potential funeral homes side by side." - Judith Johnson, Huffington Post Read More

The Jewish Exponent on I'm Sorry to Hear

 January 16, 2014 New Tribe12 Fellows: Jewish Ventures Without a Jewish Cause?

 "Tribe 12 Fellowship, a social entrepreneurial program designed to help young Jewish professionals build socially conscious start-ups."

Technically Philly Article on I'm Sorry to Hear January 15, 2014 Startup Roundup

"Who's Making Moves?" I’m Sorry To Hear, the “Trip Adviser for funeral planning,” now has funeral planning service listings in 17 states and has more than 9,000 funeral homes listed, said founder Rachel Zeldin..." 

Market Street Logo Fall 2013 "What do I do? It's Kind of Weird..."

"If the hearses outside the hotel weren’t enough to remind Rachel Zeldin that she turned her life upside down, her fellow vendors in the exhibit hall at the Pennsylvania Funeral Directors Association drove the point home."

Technically Philly Article on I'm Sorry to Hear September 19, 2013

TripAdvisor for Funeral Planning Offers Info on 5k Funeral Homes

"When Rachel Zeldin‘s uncle died in January 2011, she realized how hard it was to plan a funeral. There was little information online about different funeral homes. It was difficult to comparison shop..."

Philadelphia Business Journal Article on I'm Sorry to Hear June 28, 2013 I'm Sorry to Hear Has No Regrets

Elevator Pitch: "I’m Sorry to Hear LLC operates, a free website where Internet users can research funeral homes, share experiences with others and educate themselves on funeral planning topics."

Philadelphia Inquirer Article on I'm Sorry to Hear

May 17, 2013 Website Assists in Funeral Planning.

Help at a Sad Time

"I'm Sorry to Hear addresses a real need: providing reliable, local information to consumers when they're at their most vulnerable... The site provides more information about funeral homes that have their own websites, listing special services - such as cremation or chemical-free "green" burials - and details such as religious or ethnic specializations." Read More

The Jewish Exponent on I'm Sorry to Hear March 6, 2013 Website Offers Options for a Certainty in Life

 "Zeldin saw a void of information in the space where mourners are already often dealing with an overwhelming loss...she had an idea for how to fill the gap: create a website that allows people to research a funeral home in Philadelphia...the same way they would use a travel site to learn about a hotel in Bermuda during happier times."  Read More

The Times of Trenton on I'm Sorry to Hear Funeral Planning Website March 3, 2013

  Funeral Planning Site Serving Tri-State Region Looking to Expand

 "After the unexpected death of her uncle two years ago, Rachel Zeldin found herself helping to plan a funeral for the first time. Without any experience, she turned to the internet... She wasn’t able to find a website that compared all of them in a similar format, and there were no reviews of the services online..." Read More

Pittsburgh Business Times - Afterlife Planning Mouse-Click Away as Consumers Go Online February 22, 2013

  Afterlife Planning Mouse-Click Away As Consumers Go Online

 "...Zeldin, who describes her site as “the TripAdvisor of funeral planning,” is hoping to add a social element to funeral planning. Still in its beta phase since its October launch, the website serves Pennsylvania, New Jersey and Delaware." Read More

Bucks County Courier Times - Her Idea is Dead On January 23, 2013  - Her Idea Is Dead On

 "...Rachel Zeldin, a poised and professional Pennsbury grad who has founded a free informational website many of us will eventually need, but few will long to visit. Some things you can't avoid. And so a business niche is made..."  Read More

Please join us over at the new Funerals360 website:

I'm Sorry to Hear announces the launch of the new Funerals360! We invite you to join us on our new site filled with all the great information you find here but in a mobile-friendly and modern new site.

As of May 1, all I'm Sorry To Hear users will be redirected to Funerals360.

Please join use there now: